Steve Bannon, Tucker Carlson and... Liz Truss? A Look Inside the Former PM's Foray for Make America Great Again
The former UK leader, kicked off the premiere of her online program with a vow to reveal "those with ill intent" working to bring down Britain, the US and Europe. She explained she would lay bare how an "global web of liberal activists work to subvert the democratic process and the will of the people."
"We're going to look at the Trump revolution and observe how this can be achieved in Britain," Truss declared. "We will interview the leading lights of the Trumpist political sphere."
Prior to the series premiere, there was a notably ardent backer. "This is the beginning of a type of political shift," said veteran reporter John Solomon. The right-leaning Just the News will host the former prime minister's new podcasts.
Building Connections in the Maga Media Ecosystem
UK-based allies, including a counselor supportive of Reform, assisted in her set up the her new show. Its staging is competent, if somewhat rudimentary. She has gathered a subscriber base of 10k in her debut week and her debut had 67,000 views during that week.
It is a modest start, but in aligning with the journalist, she is being pushed into a established political media sphere producing and amplifying pro-Trump narratives. Central preoccupations include claims of media suppression by the traditional news outlets and a aim to remove a so-called administrative state – which the ex-PM holds responsible for the swift end of her short and troubled leadership.
"Just the News is not famous beyond the Maga world, but it does have gravitas there, mostly due to Solomon, who provides analysis on conservative outlets like Bannon's 'War Room' podcast and has even spoken with Trump," commented an anthropology expert, who has analyzed the Maga movement.
A Contentious Ally
Truss's attempt to bring the pro-Trump media model to the UK has aligned her more closely to contentious individuals such as John Solomon.
He established his media outlet after backlash after he was accused of circulating false stories about Biden's anti-corruption work in Ukraine, as well as contentious articles about ex-ambassador to the region.
His claims were repeated across the pro-Trump media, with Solomon featuring as a frequent visitor on Sean Hannity's influential Fox News program. Trump himself promoted his stories.
He wrote the reports about Ukraine in a set of articles for the publication the political newspaper, where he was moved to a columnist role following internal criticism over his articles. These reports were central in the then-president's request for the Ukrainian government to look into Hunter Biden and his father in that year. Those demands led to articles of impeachment targeting Donald Trump. Senators later found not guilty the commander-in-chief.
Not long after he exited the publication in late 2019, the publication stated it was conducting a assessment of his columns relating to Ukrainian matters. It concluded Solomon had relied on unreliable sources and said he "did not disclose key facts about key Ukrainian sources, such as the reality that they had been charged or were under investigation."
Entering the Ecosystem
Solomon's own media appearances are a example of the conservative ecosystem Liz Truss is becoming part of. He discussed his support for her new show on a program he presents on the right-wing channel, a rightwing cable channel that is where you find the conservative firebrand ex-Trump strategist Bannon and on which commentator Tucker Carlson also features. The ex-PM has already spoken with Steve Bannon on a debut installment.
Through her association with Solomon and Just the News, she has become a small part in a extensive web of conservative media outlets that frequently share and promote one another's material.
The journalist's broadcasts have often featured individuals such as influencer Mike Benz, a conservative commentator whose criticism of the US Agency for International Development was used by the X owner as justification for shutting down the foreign aid agency.
A Cross-Border Foray
Although her awkward delivery and career difficulties have drawn derision within the UK, some US observers do not dismiss her attempts to reinvent herself as a local version of the Make America Great Again press.
"You have to take people like Truss as significant, despite the fact that you may not want to accept their words at face value," stated a former Biden White House aide, who worked in the Obama White House.
"It was evident how in 2024 Donald Trump utilized that ecosystem to get his message out. Without a doubt that sphere exports and influences conversation internationally. It appears relatively clear to me that the circumstances in the UK are akin to what allowed this non-mainstream media network to prosper in America."
Alan Finlayson, said the online conservative ecosystem was already having an impact in the United Kingdom.
"Digital media transcends national boundaries," he stated. "There's a kind atmosphere within which stuff flows – sometimes taking an extreme form and sometimes less so – but which is networked."
The academic said the expansion of the online right in the UK lately meant the "potential to have a increasing influence is significant."
A Transatlantic Ambition
"Liz Truss along with political figure Nigel Farage in the recent past spoke at the Conservative Political Action Conference, where I observed they hit Maga talking points before the {king of Maga|